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BBS in a Box 5
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BBS in a Box -Volume V (BBS in a Box) (April 1992).iso
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1st Live User Group TV
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1991-08-02
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UG-TV
The crowd grows anxious...The chant is already starting...
“I want my UG-TV!”, “I want my UG-TV!” “I want my UG-TV!”
Presenting
The first LIVE UG-TV simulcast scheduled for Wednesday evening, September 25,
1991, 6:30 p.m. Pacific Time, 9:30 p.m. Eastern Time.
What is UG-TV?
It is the first nationwide User Group TV broadcast, “live” via satellite with
hundreds of User Groups and Professional Associations from around the U.S. and
Canada actively participating.
What is the broadcast about?
The 90-minute telecast will feature a mix of topics, including news of interest
to all User Groups and Associations, as well as segments specifically devoted
to the Apple II and Macintosh product families. Apple Product Managers and
Product Engineers will give on-air presentations as well as participate in a
live, interactive Q&A session with remote User Group and Association sites.
Can I just watch this at home on TV?
If you have a satellite dish, yes! But you won’t be picking this up on NBC,
ABC, CBS, or PBS. You need to designate a broadcast coordinator from your
group to find an appropriate downlink site with an “aimable” satellite dish
that can receive the C-band or Ku-band.
Where would I find this kind of “downlink site”?
All kinds of places. Your broadcast coordinator should contact colleges,
sports bars, pizza parlors, convention centers, hotels, large businesses,
libraries, community centers, local Apple dealer, local Apple office, or even
someone who has a large living room and a satellite dish!
What is this C-band and Ku-band stuff?
These are the two common frequencies for broadcasting. To reduce confusion and
to increase your ability to find the right one, we will be simulcasting a
non-scrambled signal on both frequencies.
This seems like something for bigger User Groups and Associations to do.
Actually, this broadcast is a lot easier for the smaller groups and shouldn’t
be very much work to coordinate. The tough part can be handled by phone;
finding a meeting space large enough for your group that has a satellite dish.
If your meetings are around 50 people or less, your have it the easiest. The
bigger groups that need to handle 500 or more will have to find a large hall
with a satellite dish. There are plenty out there, but they will have a
smaller selection.
Why should I do this?
In addition to being an exciting way to use the technology and bring User
Groups together, the telecast can be a great opportunity to generate User Group
interest on the local level. You can use the event as a way to “kick off” the
Fall season, encouraging new members to join and veterans to return. Or you
may want to design a membership campaign with the telecast as the key event.
How much will this cost?
It all depends on your meeting site and whether or not you pool your resources.
Physically receiving the signal from the satellite is free, your only expense
should be renting a room and other incidentals such as food. When selecting
your space, keep in mind attendance size and other possible needs, such as food
and beverages. If your group is of modest size, you could strike a deal for
free room rental from a restaurant in exchange for your patronage (e.g., 20
pizzas and soda/beer in exchange for the room). Other ideas to defray the
costs is to join together with other regional User Groups to share the costs,
or your local dealer or developer may want to sponsor your event. They may be
interested in covering the room rental in exchange for a targeted, enthusiastic
audience of potential customers to demonstrate their products to. You would
not only have your expenses covered but you would also have an event wrapped
around the UG-TV broadcast too.
How do I contact a dealer or developer about this?
You could probably just walk into your local dealer and present your plans to
the owner or manager. Just remember to position this as, “what’s in it for
him”. Same for a developer but you may not know how to get a hold of a
developer. Don Rittner of MNS News Service is organizing a speakers bureau and
can help you line up a developer. You can contact him on America Online at AFL
DonR, AppleLink at UG0194, or send him a letter at 1726 Lenox Rd., Schenectady,
NY, 12308, (518) 374-1088.
Who do I contact with more questions?
Your connection for details on the broadcast is via AppleLink or America
Online. As we continue to define the broadcast and receive your questions, we
will post this information on both services in the User Group areas.
Last but not least - We need some information from you!
Besides sending in your questions, we also need you to communicate your details
to Apple. Send an AppleLink (USER.GROUPS) or AOL (Apple UGC) message with the
name of your broadcast coordinator and technical details (site location, which
band reception, etc.) to the User Group Connection by September 1. The Apple
TV Group will be reviewing this information to avert any potential problems
before the broadcast, so send us the details of your particular downlink site.
Regards,
Rye Livingston
User Group Connection
DSBB
Marketing Opportunities
7-1-91